Company Name : Esol Education

Marketing And Communication Manager

bayt.com

Job Description

Reporting to the School Director and Executive Leadership, the position of Marketing & Communications Manager will be responsible for maintaining positive word of mouth and implementing a growth strategy for the school, building on the school’s excellent reputation, by positioning Dunecrest as Dubai’s American school of choice, ensuring high awareness within surrounding residential neighborhoods, with a focus on student recruitment and retention. The role involves:

  • Leading Dunecrest marketing initiatives, in close collaboration with the Admissions team to ensure excellence in service delivery to prospective families throughout their enrollment journey
  • Setting and implementing strategies for enrollment growth, in line with the current needs of the market.
  • Managing external and internal marketing, communication, social media and PR efforts along with the Marketing Support Specialist, including:
  • Working with admissions and education teams to conceptualize and execute in-person/virtual events, open houses and tours for prospective parents
  • Create and implement campaigns to drive footfall to the admissions office for events and tours
  • Drive inquiries /event registrations via a mix of channels
  • Create monthly social media strategies, provide active oversight and sign off on social media, branding, design, copy and traffic flow
  • Overseeing communications and materials to maintain Esol Education and Dunecrest brand standards including:
  • Website updates
  • Updated brochures and print materials
  • Updated video and photo assets
  • Environmental branding around the school
  • Creating an outreach program to establish partnerships and collaborations within the local community, businesses, nurseries
  • Overseeing processes for managing leads and inquiries and regular reporting
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