bayt.com
Job Description
Dear All,
We are very excited to open the position of “Junior Product Manager – Kerastase” for our Professionnel Products Division .
As a global cosmetics group; by 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.
Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.
If you want the Freedom to go Beyond, we hope to see you at L’Oréal.
Strategic Contribution for the role:
§ Assist the line manager to define the brand direction on a 3-year horizon that includes:
§ Marketing plan for the brands,
§ Portfolio strategy including marketing mix/ new launches
§ Financial working/sourcing strategy,
§ Hero products strategy,
§ Animation of core catalogue,
§ Media strategy,
§ Brand partnerships and pricing strategy
§ Execute new launches and marketing mix strategies for hero ranges (IMC/360/Digital/Retail/ E-commerce) and build integrated, engaging consumer brand experiences along with effective budget management for both offline and online business.
Functional Responsibilities:
§ Lead overall execution of brand content and communication strategy with global & zone brand guidelines along with local adaptation of communication materials (imagery, digital, point of sale)
§ Execute the in-store promotional & animation plan along with trade marketing team and commercial teams.
§ Partner with Line Manager in building appealing selling stories for and with commercial team and present them into respective meetings.
§ Execute end-to-end E-commerce plans including ensure A+ content/visibility, activation/promo, launches and expansion in line with brand’s strategic vision & guidelines.
Budgeting & Forecasting:
§ Manage the P&L for the brand and ensure all