Job Description :
Ecommerce Strategy and Planning:Develop and implement an effective ecommerce strategy aligned with company goals.Conduct market research to identify potential target customers, competitors, and trends in the Egyptian market.Define key performance indicators (KPIs) and set targets for sales, conversion rates, and customer acquisition.Create and execute marketing campaigns to drive traffic and increase sales.Monitor and analyze website performance using analytics tools.Identify opportunities for improvement and implement strategies to optimize user experience and increase conversion rates.Stay updated with emerging ecommerce technologies, including AI tools, and innovations.Product and Inventory Management:Collaborate with product teams to curate and manage a product catalog.Ensure accurate and up-to-date product information, including descriptions, pricing, and images.Monitor inventory levels, track stock movement, and implement effective inventory management strategies.Coordinate with suppliers and logistics partners to ensure timely delivery and order fulfillment.Implement strategies to minimize product returns and optimize customer satisfaction.Utilize AI tools for demand forecasting and inventory optimization.Website Development and Maintenance:Collaborate with web developers and designers to create an attractive and user-friendly ecommerce website.Ensure website functionality, including navigation, search functionality, and checkout process.Oversee website updates, bug fixes, and enhancements.Implement SEO strategies to improve search engine rankings and drive organic traffic.Ensure website security and compliance with data protection regulations.Leverage AI tools for website personalization and user behavior analysis.Customer Service and Support:Develop and maintain effective customer service processes and procedures.Monitor and respond to customer inquiries, complaints, and feedback promptly.Implement strategies to enhance customer satisfaction and loyalty.Analyze customer data and behavior to identify opportunities for personalized marketing and customer retention.Utilize AI tools for chatbots, sentiment analysis, and customer support automation.Payment Processing and Security:Select and integrate secure payment gateways and payment processors.Ensure compliance with payment card industry (PCI) standards.Implement fraud prevention measures and monitor suspicious transactions.Maintain customer data privacy and security in accordance with data protection regulations.Leverage AI tools for fraud detection and prevention.Analytics and Reporting:Generate regular reports on ecommerce performance, including sales, traffic, and conversion rates.Analyze data to identify trends, patterns, and opportunities for improvement.Present insights and recommendations to senior management.Use data-driven insights to optimize marketing strategies, website performance, and customer experience.Utilize AI tools for advanced analytics, predictive modeling, and customer segmentation.
Job Requirements :
General Skills and Qualifications: Bachelor’s degree in business, marketing, or a related field. Proven experience in ecommerce management or a similar role. Strong understanding of ecommerce best practices and industry trends. Familiarity with ecommerce platforms and content management systems (CMS). Excellent command of the English language, both written and verbal. Experience working in the Egyptian market and understanding its dynamics. Strong project management and organizational abilities. Ability to work independently and manage multiple priorities. Exceptional communication and interpersonal skills. Knowledge of AI tools and their applications in ecommerce.Marketing Requirements: Proven experience in ecommerce management or a similar role, demonstrating a solid understanding of marketing principles and strategies in an ecommerce context. Strong understanding of ecommerce best practices and industry trends, including marketing tactics specific to online sales channels. Experience in developing and implementing marketing campaigns to drive traffic, increase brand awareness, and generate sales in the ecommerce space. Familiarity with digital marketing channels and techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and affiliate marketing. Knowledge of customer acquisition and retention strategies, including customer segmentation, targeted messaging, and personalized marketing approaches. Ability to analyze marketing performance metrics and key performance indicators (KPIs) to assess the effectiveness of marketing efforts and make data-driven decisions for optimization. Proficiency in conducting market research to identify target customers, understand consumer behavior, and monitor competitors’ strategies. Skills in content marketing, including creating compelling and engaging content for product descriptions, blog posts, social media, and other marketing materials. Understanding of branding principles and the ability to develop and maintain a strong brand identity across various digital channels. Knowledge of conversion rate optimization (CRO) techniques to improve website user experience and maximize conversion rates. Familiarity with marketing analytics tools and platforms to track and measure marketing campaign performance, such as Google Analytics or similar tools. Ability to collaborate effectively with cross-functional teams, including design, development, and product teams, to align marketing efforts with overall business objectives. Stay updated with emerging marketing trends and technologies in the ecommerce industry, such as influencer marketing, voice search optimization, and emerging social media platforms.