Digital Marketing Specialist ( Telematics )

We’re looking for a Digital Marketing Specialist who can blend creative marketing with technical understanding of Telematics, IoT, and Connected Vehicle solutions. You’ll be responsible for driving awareness, generating qualified leads, and positioning our products as industry leaders in the telematics and mobility-tech space.

If you can turn GPS data, analytics dashboards, and IoT sensors into compelling marketing stories — you’re our person.

Key Responsibilities

Plan and execute digital campaigns across Google Ads, LinkedIn, and other channels targeting logistics, fleet management, and automotive tech audiences.

Develop and manage content marketing strategies — including case studies, whitepapers, blog posts, and videos explaining telematics concepts in simple terms.

Optimize website and landing pages for SEO/SEM, focusing on keywords like “fleet tracking software,” “vehicle telematics,” and “IoT fleet analytics.”

Manage marketing automation and CRM workflows to track and nurture B2B leads.

Collaborate with product and tech teams to accurately translate product features into marketing benefits.

Analyze campaign performance metrics, usage data, and telemetry-driven insights to guide marketing decisions.

Conduct competitor research and track industry trends in telematics, mobility, and IoT.

Support sales enablement by creating pitch decks, explainer visuals, and data-driven stories that demonstrate ROI.