Company Name : Playsmart

Digital Marketing Specialist

Job Description

Job Description:

We seek a highly skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a minimum of 3 years of proven experience in the digital marketing domain, specifically focusing on online marketing strategies. We welcome candidates with a background in renowned e-commerce platforms such as Amazon, Flipkart, and similar industry giants. The successful candidate will play a crucial role in developing, implementing, tracking, and optimizing our digital marketing campaigns across various platforms to enhance brand awareness, drive traffic, and increase revenue.

Key Responsibilities:

Online Marketing Strategy: Develop and execute effective digital marketing strategies to promote our products/services.

Collaborate with cross-functional teams to integrate digital marketing activities into overall marketing plans.

Analyze market trends, competitor activities, and customer behaviour to identify opportunities and threats.

Campaign Management: Plan, create, and manage online marketing campaigns across platforms such as Amazon, Flipkart, and other e-commerce channels.

Monitor campaign performance, analyze data, and optimize campaigns to achieve key performance indicators (KPIs).

SEO and SEM: Implement SEO strategies to improve organic search rankings and enhance website visibility.

Manage pay-per-click (PPC) campaigns, ensuring optimal ROI and CPC efficiency.

Content Marketing: Develop engaging and high-converting content for online marketing activities, including product listings, ads, and social media posts.

Ensure consistency and quality of content across all digital platforms.

Social Media Management: Create and manage social media marketing campaigns to increase brand awareness and engagement.

Monitor social media channels, respond to inquiries, and manage online reputation.

Data Analysis and Reporting: Utilize analytics tools to track, analyze, and report on digital marketing performance.

Provide actionable insights and recommendations based on campaign results.

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