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Company Name : Kenkoh

Digital Marketing Specialist

bayt.com

Job Description

Summary

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

  • We are looking for a qualified Digital media specialist to join our team. You will lead our marketing efforts using new media and digital tools.
  • If you know how to creatively handle various online marketing tools, like website, eshop, Google, social media platforms, this position is for you.
  • You will work within the marketing team and will liaise with our regional partners to coordinate our digital marketing, advertising activities.
  • Ultimately, you should be able to promote our company, increase client engagement, conversion and ROI.

Responsibilities

  • Design digital media campaigns aligned with business goals
  • Coordinate the creation of digital content (e.g. website, newsletters, paid media campaigns, social media)
  • Manage end-to-end digital projects and campaigns
  • Report to management on campaign effectiveness, funnel, optimisations required
  • Continuously optimise our web presence to boost brand awareness
  • Maintain a strong online company voice through social media 
  • Develop an optimal social posting schedule, considering web traffic and customer engagement metrics.
  • Ensure brand consistency across all platforms
  • Suggest and implement new strategies to increase online sales
  • Monitor ROI and KPIs
  • Stay up-to-date with digital media developments
  • Monitors and develops reports on competitor activity within social media spaces
  • Run point on influencer outreach, identifying macro, micro, and nano-influencers to work with and develop outside-of-the-box partnerships with them to expand the brand’s social presence.
  • Works with Customer Service and Whatsapp sales department for social media leads.

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