Digital Marketing Manager

Company: Selah ElTelmeez For Publishing & printing –

WebSite: Obour City, Cairo, Egypt

Job Description:**Responsibilities encompass the strategic planning, execution, and analysis of comprehensive digital marketing initiatives, encompassing SEO/SEM, database management, email marketing, social media engagement, and display advertising campaigns. This includes defining key performance indicators (KPIs), meticulously tracking return on investment (ROI), and generating insightful performance reports across all digital channels. Proactively identifying emerging trends and leveraging data-driven insights to optimize marketing spend and campaign effectiveness is crucial. Furthermore, this role entails spearheading the development of innovative growth strategies, implementing comprehensive digital marketing strategies, and meticulously conducting experiments and conversion tests. A strong analytical aptitude is essential for evaluating end-to-end customer experience across diverse channels and touchpoints, optimizing user funnels, and collaborating effectively with agencies and vendor partners. Responsibilities also include developing strategies to drive website traffic, designing and overseeing all aspects of the digital marketing department, evaluating key website metrics, managing digital projects, providing strategic guidance on paid media efforts, and conducting thorough market research and performance forecasting. Maintaining and optimizing company pages across various platforms, managing high-volume social media posts, leading and motivating the digital marketing team, researching competitor activities, devising methods for measuring customer satisfaction, and monitoring sales performance to identify opportunities for growth are also key elements of this role.**

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