Digital Marketing Expert

Company: Wadina Invest –

WebSite: Heliopolis, Cairo, Egypt

Job Description:**Subject: Digital Marketing Specialist Position**

We are currently seeking a highly motivated and analytically inclined Digital Marketing Specialist to spearhead digital marketing initiatives for our film productions. The incumbent will be responsible for the strategic planning, implementation, and optimization of comprehensive digital campaigns across various platforms. The primary objective is to cultivate audience growth, enhance engagement, and contribute to the successful release of each film, with a particular emphasis on both domestic and international markets, notably the MENA region.

**Core Responsibilities:**

* Strategically plan and execute digital marketing campaigns across social media channels, YouTube, Google, and other relevant platforms.
* Develop and implement content strategies encompassing trailers, posters, teasers, interviews, and behind-the-scenes material.
* Analyze audience behavior and campaign effectiveness through the utilization of analytics tools (e.g., Meta Ads, Google Analytics, YouTube Studio).
* Create compelling, platform-specific content in both Arabic and English languages.
* Collaborate effectively with Public Relations, Design, and Production teams to ensure brand consistency.
* Manage social media accounts and strategically expand the organic follower base.
* Develop and monitor advertising budgets, performance reports, and conversion tracking mechanisms.
* Engage with online communities, fan pages, influencers, and media representatives across digital platforms.
* Monitor emerging trends in digital marketing and entertainment to optimize strategic approaches.
* Coordinate the online rollout of campaigns for film premieres, trailer launches, and promotional events.

Skills: