Company Name : Wahran Trading Company

Brand Marketing Executive

Job Description

  • Key role and responsibilities in the product marketing strategy of the assigned brand to achieve the company objectives.
  • Significant role in analyzing the market and competitors.
  • Provide advice for product positioning with local marketing perspective.
  • Conduct research through methods such as survey, polls, focus group and statistical analysis, ensuring informed decisions on product specifications and line-up.
  • Responsible for maintaining the product calendar and product life cycle schedule.
  • Ensure the product launched is competitive in the market.
  • Supporting the marketing promotional campaign and initiatives for the brand, such as special promotions, sponsored events, etc (e.g PWP, Discounts, etc).
  • Assist in stocks ordering.
  • Create and maintain a library of product information, visuals, customer review.
  • Keep current with supply and demand, trends, economic indicators and competitors.

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