Brand Manager

Responsible for the brand/s performance at hand from strategical thinking to planning, execution, analyzing, improving, and reporting

Understands & is a passionate and creative advocate for all aspects of branding & marketing, sales development.

• Sets the overall strategy for the brand within its corresponding business, responsible for the marketing mix that builds the long term strategy of the brand. 
• Sets the business forecasts & marketing budgets based on financial analysis & sales/profit forecast.
• Designs and optimizes execution of the marketing calendar within its approved budget.
• Owns the consumers journey and sets how the brand interacts with their lives.
• Has the knowledge and expertise in the brand and its category with the ability to be proactive and take core decisions.
• Sets the brands’ pricing and positioning strategy.
• Responsible for the ROI of marketing activities and monitoring of the brand/s revenue & profit.
• Conducts market research, tracks and analyzes performance (consumer research & retail audit).
• Leads contact with Creative Agencies – specifically advertising, media, social media, consumer promotions & events.
• Responsible for package design & development.
• Responsible for line extensions & new products, flavors etc., works closely with R&D on new product development.
• Works closely with Demand Planning on forecasting and securing product availability in alignment with the marketing plans.
• Works closely with manufacturing on production planning to ensure stock availability.
• Work closely with Sales and Trade Marketing functions.
• Has the highest level of communication & coordination to work closely with all the other functions and as such has the strongest leadership-coordination role.
• Comprehensive knowledge and expertise to manage all the tangible and intangible assets of the brand – product, package, price, equities, visual & verbal identities, experience, tone of voice, etc.