Area Sales Manager

Company: Urban Ridge Supplies –

WebSite: Riyadh, Saudi Arabia

Job Description:**Area Sales Manager – Saudi Arabia**

**Crofts & Assinder is seeking a highly motivated and results-oriented Area Sales Manager to develop the Saudi Arabian market for its premium cabinet hardware.**

**About Crofts & Assinder:**

Established in 1875, Crofts & Assinder is a distinguished British designer and manufacturer of high-quality cabinet handles catering to the kitchen, bedroom, bathroom, and contract markets (hotels and cruise lines). With a legacy spanning 150 years, the company has cultivated a global presence, successfully distributing its products across the USA, Japan, Australia, and Europe.

**Position Summary:**

The Area Sales Manager will be responsible for driving new business development within Saudi Arabia. This commission-based role, inclusive of a monthly retainer during the first year, requires the identification and cultivation of key relationships to secure sales and contribute to the company’s overall growth. The successful candidate will establish and maintain strong client relationships, ascertain sampling requirements, and guide clients through the procurement process.

**Key Responsibilities:**

* Identify and research prospective clients, including kitchen manufacturers, kitchen showrooms/studios, bedroom furniture manufacturers, bedroom furniture showrooms, hotels, cruise lines, and interior designers within the designated territory.
* Proactively engage potential clients through appointments, telephone, email, networking events, and social media to generate interest in Crofts & Assinder products.
* Cultivate robust and enduring trading relationships with all customers, demonstrating a comprehensive understanding of their cabinet hardware requirements and providing appropriate solutions.
* Present Crofts & Assinder products effectively using high-quality sampling materials (provided).
* Collaborate with the Export Coordination team to ensure that all customer-specific packaging and delivery requirements are met.
* Monitor market trends and competitor activities within the region, providing relevant feedback to the Marketing team.
* Achieve or exceed annual sales targets established at the outset.
* Provide regular updates to the Sales Director regarding sales initiatives and market insights.

**About the Company:**

Crofts & Assinder has been crafting exquisite cabinet handles and luxury fittings for 150 years. As a family-run business founded in Birmingham in 1875, we remain committed to British craftsmanship and the creation of timeless designs. Crofts & Assinder designs have graced prestigious spaces such as London’s Ritz and Waldorf hotels, Parliament House in Buenos Aires, and the ships of the Cunard and White Star Line.

**Remuneration:**

Attractive, open-ended commission-based compensation with a monthly retainer in Year 1.

Skills: